FORUM WORKSHOPS
Tuesday, June 13, 2006
9:00AM-12:00PM	Utilizing Effective Experiential, Event and Interactive Marketing
	Today’s youth grows up in a digital world where everything from communication to entertainment is a click away. Traditional marketing and advertising techniques are less effective. What are the changing rules and new tools that are driving changes in consumer behavior? What effects do they have on your brand? How can you use them to your own advantage? This fast-paced, idea-packed workshop will cover branding's new basics -- from new consumer behavior trends to technology -- all from a marketer's perspective.
2:00-5:00PM	Dynamic Packaging & Design Strategies
	Packaging & design can make the difference between being purchased, or being passed over. It has a crucial impact on a brand’s image, and when tailored towards young consumers, is a vital component of product R&D and marketing. In this interactive workshop, we will explore the decision making process and strategic functions involved in choosing and creating the right packaging for your product.
Thursday, June 15, 2006
9:00AM-12:00PM	Analyzing the Latest Market Research
	Understanding the Kids & Youth market grows increasingly difficult as trends and styles continuously shift or disappear altogether. This makes timely, accurate and focused market research a vital part of any youth focused campaign. Marketers must understand the demographic and economic makeup, likes and dislikes, spending habits and purchase influencing potential of Kids & Youth. This master class will cover new market research findings, trends and technologies that are helping media and marketers effectively understand and reach this market.